June 24, 2013
Known for being luxury paper manufactures with a lot of high-end customers. its a challenge for them to eradicate the misconceptions of luxury paper being unaffordable, especially to printers.
The idea surroundings itself around misunderstandings in which, printers have with Fedrigoni but with the roles reversed. This is done by creating a message which once read is a misunderstanding in itself in a tongue in cheek way. The usage of idioms and quotes that are misunderstood mislead the printer in which this present would be sent t them making them fall deeper into the trap.